![]() Sometimes, the story of your infographic is a little more complex and requires careful design to ensure the reader follows the intended flow.You should make sure that the layout guides you through the information in a way that feels natural and conveys the information in a structured way that helps to drive home your key points. It’s not always possible to present a structured list that can naturally guide the reader through your infographic. Cramming in multiple fonts can make your infographic look unprofessional and leave you with more of a community fair vibe rather than a source of truth. Keywords and sentences can be bolded to emphasize, but you should never use different fonts in an attempt to show emphasis. That means simple fonts like Arial or Helvetica that are clear but still maintain an authoritative and respectable tone. There are no fancy features, just letters as you would expect someone to write them on paper, and that’s exactly what you need for an infographic.The perfect font should be readable in both large and small print, and that includes numeric characters. As much as we may laugh at poor old Comic Sans, there’s a reason it’s been such a commonly used font since it was first introduced. Your font choice could make or break your infographic. Use colour as a tool to highlight key points and to neatly accent design features such as text boxes. The last thing someone needs while trying to disseminate information is a headache caused by that garish neon orange text on a bright yellow background.As a rule of thumb, infographics should stick to a maximum of three colours that are attractive, but not overbearing. Coloursīright colours are a sure-fire way to grab someone’s attention however, they can also overwhelm a reader. 6 infographic design elements that make it successfulĪsk yourself would you remember an infographic that was plain text on a white background? Would you retain the information from an infographic with a busy layout and lots of pretty pictures? Of course not, but rather than focus on what you shouldn’t do, let’s look at what you should pay attention to among infographic design elements. Rather than copy and pasting in some relevant statistics, your infographic design elements should tell a story and everything you include needs to serve that story in some way. You need to balance aesthetics with clarity and readability, which is sometimes a little easier said than done.A good infographic needs to be carefully created, taking into account design, copy (the writing that helps to drive home the key points), and data. It’s a little tougher to put together something that looks great and offers real value to the viewer. It can be simple to throw together an infographic that contains the right information.
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